Our Story
OUR STORY
Our Story
Arteriors by Ritu is a D2C brand that revives traditional Indian craftsmanship through contemporary, handcrafted natural jewellery. Arteriors by Ritu inspiration comes from a deep appreciation for India’s rich heritage of craftsmanship and traditional artistry. As an artist herself, Ritu Kumar has witnessed the decline of indigenous crafts and felt a strong desire to revive and sustain these art forms. This passion led to the creation of a brand that not only celebrates but also preserves the intricate techniques and designs passed down through generations. By combining these traditional methods with contemporary aesthetics, Arteriors by Ritu offers unique, handcrafted jewellery that embodies both cultural significance and modern elegance.
Our Distinctive Touch
Arteriors by Ritu distinguishes itself in the jewellery market for several reasons: Understanding of Art and Craftsmanship – We, ourselves, are artists, who have been involved in crafting jewelleries and other art forms. This helps in understanding the requirement of both artisan and market. Authentic Heritage Craftsmanship – Each piece is meticulously handcrafted using traditional Indian techniques, preserving centuries-old artistry. Natural & Sustainable Materials – The jewelry is made from eco-friendly, organic, and ethically sourced materials, ensuring minimal environmental impact. Exclusive & Timeless Designs – Unlike mass-produced jewelry, every piece is uniquely crafted, blending cultural heritage with contemporary aesthetics.
Material used - Bamboo, cane, and jute as your primary materials
We chose bamboo, cane, and jute as primary materials because of following: Sustainability & Eco-Friendliness – These materials decompose naturally, are renewable, and have a low environmental impact, reflecting the brand’s dedication to sustainability. Lightweight & Comfortable – Unlike metal or stone jewellery, bamboo, cane, and jute offer a lightweight alternative, ensuring all-day comfort without compromising on style. Authentic & Handcrafted Appeal – These natural fibres allow for intricate handwoven designs, reflecting India’s rich artisanal heritage and craftsmanship.